Has the utility already achieved a relatively low GPCD (gallons per capita per day of water use)? If not, what is the 5-year goal for water use reduction in its "2014" or most recent Water Conservation Plan? Set a Strong Conservation Goal in Its 2014 WCP?
Determining whether a utility has set a strong conservation 5-year goal in 2014 provides feedback as to the utility's willingness to implement water use reduction strategies. The utility is given more points for a higher percent water use reduction goal or for a currently low GPCD.